Developing an effective mission statement. When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ? a. to not respond to competitive actions. What type of process would a fertilizer plant be most likely to use a. Which strategy is effective when new, but related, products could be offered at highly competitive prices? It represents a minor factor in decision-making integrated with analysis. A pull factor is something that would attract someone to move to a particular country. Ans. Which of the following would be considered as part of a Customer Context analysis? a. cross–cultural b. culturally competent c. culturally relevant d. tolerant e. universal. A man can exert a maximum pull of 1,000 N but wishes to lift a new stone door for his cave weighing 20,000 N. If he uses a lever how much closer must the fulcrum be to the stone than to his hand? External assessment is performed in which of the strategic management phase? Strategy formulation and implementation, c. Strategy implementation and evaluation, d. Strategy formulation, implementation and evaluation, 93. Internal analysis enables a firm to determine what the firm, 40. c. product differentiation in the industry is low. c. belief by customers that a product is unique. Strategic management process activate in the sequence of_______, a. d. one-time costs customers incur when buying from a different supplier. A. Does our scheduling strategy still fall on the right place on the push-pull scheduling spectrum? This is a mission statement that contains: 75. Marketing Management (C10) Uploaded by. Copyright © 1995-2013 Pearson Education. Special Weapons for Operations Timeliness, b. e. Analyzing social, cultural, demographic and geographic forces. Please sign in or register to post comments. 16. A. 92. A pull strategy aims to establish a brand following and gather people toward your products and services. Strategic issues require which level of management decisions? 2 An appropriate pricing strategy for a new product to be introduced in the market will be A Average/Marginal cost-plus pricing. 53. ________________ is the foundation of blue ocean strategy. Product costs include direct material and draw (“pull”) consumers to the product. A pull strategy is appropriate when . Research Methodology (MGMT 502) Uploaded by. These Strategic Management Multiple Choice Questions can be used for quizzes, internal exams, entrance exams, skill tests or aptitude tests. Which of these basic questions should a vision statement answer? c. they offer a credible threat of forward integration. Identify four types of platforms for developing a positioning strategy. These Marketing Management Objective Questions with Answers are important for competitive exams UGC NET, GATE, IBPS Specialist Recruitment Test. Marketing Management Chapter 15. What can be defined as the art and science of formulating, implementing and evaluating cross-functional decisions that enable an organization to achieve its objectives? What is a push factor? a. a firm produces its product with less raw material waste than its competitors, b. a firm offers more reliable products than its competitors, c. a firm’s products are introduced into the market faster than its competitors’, d. a firm’s research and development department generates many ideas for new products. 138 European Journal of Science and Mathematics Education Vol. Uploader Agreement. A pull promotional strategy, also called a pull marketing strategy, is the opposite of a push strategy. Which of the following is a strategy that a manufacturer or wholesaler can use to legally control a good's final retail selling price? If companies add on advertising into this strategy then the cost of marketing associated with this approach can usually be quite high. Module. d. the full set of commitments, decisions, and actions required for the firm to achieve above-average returns and strategic competitiveness.. 27. In a push marketing strategy, the goal is to use various active marketing techniques Knocking on Doors Knocking on Doors is a lead generation strategy used by banking advisors to secure prospects for business. ANSWERS-(2)Industry strategy, structure and rivalry 9. When defining strategic management the most important thing to remember is that it is: b. Attractiveness of the market offering depends on: a) Value-based prices b) Product features and quality c) Services mix and quality d) All of the above View Answer / Hide Answer. Pull Strategy A “pull” selling ... Push strategy is appropriate where there is low brand loyalty in a category, brand choice is made in the store, the product is an impulse item, and product benefits are well understood. Multiple Choice Questions. Comments. Command C. Control D. Getting others to follow 2. The type of ERP (Enterprise Resource Planning) system decides whether a firm should go in for the pull or the push type of marketing system. 48. Process selection is primarily considered during: a) Planning b) Organizing c) Leading d) Controlling 3. Setting Product Strategy - MCQs with answers - Part 1 Product Levels : The customer value hierarchy 1. Product differentiation refers to the: a. ability of the buyers of a product to negotiate a lower price. Serve as guidelines for action, directing and channeling efforts and activities of organization members, c. Are not important for employee motivation and identification, d. Do not provide a basis for organizational design, d. Should be confidential and not to be communicated throughout the organization. Pull Strategy With Pull strategies, marketing efforts are ultimately directed at the consumer or end user and are loaded with a lot of promotional offers to support the campaign such as; contests, coupons, free samples etc. _____ is financial support of an organization, person, or activity exchange for brand … Which of the following is NOT a major element of the strategic management process? Instead of directly attempting to get products in front of customers, a pull strategy aims to get the customers to come to the product (hence the term “pull”). What is the central purpose of strategic evaluation? The mission statement must express how the company intends to contribute to the societies that sustain it. Which group would be classified as a stakeholder? It provides organisations with a clearer sense of direction and purpose, b. 97. It is possible to differentiate the product on the basis of real or emotional features. c. What resources do we have to implement our strategies? Potential development of substitute products. A pull promotional strategy, also called a pull marketing strategy, is the opposite of a push strategy. Top multinational companies like Coca-cola, Intel, Nike and many others employ both push and pull strategies effectively. a. Using the push strategy is most appropriate when _____. The product demand as high. 41. Leadership MCQs Multiple Choice Questions 1. 19. Free download in PDF Marketing Management Multiple Choice Questions(MCQs) & Answers for competitive exams. Differ greatly for different size and type of organizations, c. Do not differ greatly for profit or nonprofit organizations but differ in small and large organizations, b. d. respond to strategic actions, but not to tactical actions. Which of the following is not an appropriate guideline for developing a strategic group map for a given industry? a. satisfactory substitutes are available. c. Needed mainly when organizational performance falls. Academic year. b. a decision-making activity concerned with a firm’s internal resources, capabilities, and competencies, independent of the conditions in its external environment. Question 9. a. “The perfect search engine would understand exactly what you mean and give back exactly what you want”, this statement is included in the mission statement of an online firm and is showing which one of the following components? Clearly, it can be complex to align supply and demand. Which of these basic questions should a vision statement answer? When a marketer plans its offering, it needs to address _____ product levels. b. response of incumbent firms to new entrants. A) Retrenchment B) Product development C) Backward integration D) Liquidation E) Market penetration Answer: B) Product development . a. DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE – 45 MCQ SUb:aDvERtISInG & sAles PROMOtIOn(605) class: bbaty vi sem Prof.Maya Jadhav www.dacc.edu.in ANSWER -b 26. However not many know that there a few strategies that can be employed when taking such multiple choice question tests or MCQ tests. Project c c. Job shop d. Flow shop 2. c. one-time costs suppliers incur when selling to a different customer. Pull strategy c) Blocking strategy d) Integrated strategy . Using the push strategy is most appropriate when _____. ________ is/are the source of a firm’s________, which is/are the source of the firm’s ________. If we use such tactics, we can do greatly in such exams, even if we don’t know the answers to few such questions, we can answer them by guessing to the nearest possible answer. a. Instead of directly attempting to get products in front of customers, a pull strategy aims to get the customers to come to the product (hence the term “pull”). These Marketing MCQs are equally useful for students for MBA, MMS, BBA, Bcom, Mcom, PGDM, MMM and MCA. PART 1: MCQs from Number 1 ... 16. This study note answers these questions and gives you examples of each. Those are: 77.____________ identifies a firm’s major competitors and their particular strengths and weaknesses in relation to a sample firm’s strategic position. University. a. expected retaliation from competitors. Your browser either does not support scripting or you have turned scripting off. A) when there is low brand loyalty B) when consumers are able to perceive differences between brands C) when brand choice is made in the store D) when it is a low involvement purchase E) when the product is an impulse item. All of the following are forces that create high rivalry within an industry EXCEPT. a. 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