To generate interest for this new product, the company sent a free package of, six cookies to selected homes along with a 50-cent coupon. The common thread among all hierarchical models is that advertising operates as a stimulus (S) and the purchase decision is a response (R). 2. Consumer promotions are incentives aimed toward a company’s customers. Sales promotions do not contribute to the erosion of brand equity. Businesses needed to be responsive to consumers 1945. find out what customers want and provide it for them, make sure everyone in the organization has the same objective: customer satisfaction, focus on those goods and services that will earn the most profit and enable the organization to survive and expand to serve more consumer wants and needs 1945-1980, customer satisfaction and customer loyalty, The Emerging Mobile/On-Demand Marketing Era. A. Contests B. This is a consumer focused promotional activity and hence can be called as consumer sales promotions. Dealers are also induced to introduce new products and services in the market. Sales promotion measures also play an important role in attracting new customers for an organisation. When the sales promotion strategies are targeted to the end consumers, it is referred to as consumer sales promotion. Correct answer: (D) central- and peripheral-route. Tags: Question 9 . There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive activity, consumer response pattern, economic conditions, and the target group (consumers, traders, or sales force), etc. Direct Mail 9. billboards and posters . We'll cover promotions to increase sales, to encourage repeat business, and to boost brand awareness. Achieving a need for stimuluation. Samples. Which of the following is a consumer sales promotion activity? Promotion is a very wide term including advertising, personal selling, sales promotion and other promotional tools that can be devised to reach the goals of the sales programme. special offers and free gifts. The objectives of a sales promotion is to increase consumer demand, stimulate market demand, to get potential buyers to heed a call to action, increase the size of purchases and improve product availability using media and non-media marketing communications. has declined in importance because of time and cost limitations. Similarly, discounts in cash or goods may also be offered to dealers to stock new products or deal with new services. A) A patronage reward. A Hedonistic: Term. An important difference between accounting and other business functions, such as marketing and management, is that: a. These tools are unique in their way and directed differently to these three groups. Which of the following is a sales promotion activity directed at intermediaries? Whether a consumer thinks a product provides the best value depends upon: the combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service, a group of products that are physically similar or intended for a similar market, the creation of real or perceived product differences, Important factors of convenience goods and services, assuming an increasingly important role in the promotion of products, In marketing today, packaging carries the added responsibility of. Intermediaries play an important … Advertising 3. Consumer sales promotion increases the use of product by the consumers, attracts new customers and stands straight among the competitors, to introduce new products and to promote established products. Which of the following is NOT a functional benefit. It is an effective way to promote the new and different product. Which of the following is a consumer sales promotion activity? Term. ANSWER: (3) Rebate/cash refund offer. Which of the following is an example of trade-oriented sales promotion activity? adults with a paid admission. 230. Which of the following is an example of a promotional activity that combines several of the promotional mix elements: answer choices . As an additional incentive to buy, these tools can be directed at consumers, retailers and other distribution partners, or the manufacturer’s own sales force. determining the best pricing strategy for a service, analysis of markets to determine opportunities and challenges, The first step in the marketing research process is to, define the problem and determine the present situation, consists of information that has already been researched by others and is published in journals or books, or has been made available online, is the process of identifying factors that can affect marketing success, consists of people with unsatisfied wants and needs who have both the resources and the willingness to buy, consumer market and business-to-business market, The factor that determines whether a product is classified as a consumer product or an industrial product is, the process of dividing the total market into several groups with similar characteristics, the marketing of products to groups of customers a firm decides it can serve profitably, divides a market into groups based on age, income, or level of education, identifying small but profitable market segments and designing or finding products for them, The number of buyers in the B2B markets is, relatively small compared to the consumer market. free accessories, introductory offers and so on. The main motive of consumer-oriented promotion is to increase sales directly by attracting new customers and wooing existing ones. Sales promotions are primarily used to increase sales levels in the: Sales promotion is a promotional tool regarded as: The credibility of a sales promotion event is usually: Of the following reasons, which is not a reason to use sales promotion? BIG discounts. Course Hero is not sponsored or endorsed by any college or university. Q. The following consumer promotion methods are commonly used. Promotions are used to gain potential customers or keep current customers satisfied. Sales promotions Direct marketing 18 Any paid form of nonpersonal communication about an organization, good, service or idea by an identified sponsor is known as? Search your questions here... Trending Questions. 2. integrated marketing communications 4 Desirable outcomes of _____ marketing include direct orders, leads and traffic. Usually, new customers are those persons that are won away from other firms. 230. Sales promotion is usually targeted at the fence sitters and brand switchers. Consumer Sales Promotion When the sales promotion strategies are targeted to the end consumers, it is referred to as consumer sales promotion. marketing manager Why? Advertising C. Vending sales D. Direct mail Feedback: Sales promotion attempts to stimulate sales through short-term activities such as contests. Which of the following is a consumer sales promotion activity? Sales promotion consists of marketing activities—other than personal selling, advertising, and public relations—that stimulate consumers to buy. Sales promotion ideas and examples to increase sales. So basically, these are different tools with purpose of encouraging consumers, dealers as well as the company’s sales force. Sales promotion at the consumer’s level. Marketeers can reap the following advantages from the implementation of appropriate sales promotion technique: 1. Point of Purchase Display 7. Trade marketing involves B2B promotions focused on the supply side, incentivizing retailers to buy more products, so they are widely available to customers. Based on target, when the target is the consumer the following tools can be used; this also includes searching for prospects and providing follow-up services, a person with an unmet need, the authority to buy, and the willingness to listen to a sales message. Couponing b. C) creative strategy . https://quizlet.com/63462554/intro-to-business-chapter-13-16-exam-flash-cards Sometimes non-competing companies go into cahoots with one another in a … Personal Selling 2. Sponsorship . (d) sales promotion. A Hedonistic: Term. 19 Which of the following are elements of the communication process? Marketers can target sales promotion efforts to. A firm's marketing mix refers to the combination of: strategies regarding product, price, place, and promotion, consists of all the techniques sellers use to persuade consumers to buy their goods and services. Each sales promotion should be carefully costed and compared with the next best alternative. In earlier days, sales promotion meant clearing out some old stocks or to put some extra pressure behind slow moving products. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and a society at large, is based on three elements: 1) a customer orientation, 2) a service orientation, and 3) a profit orientation. coupons . (b) Sales promotion (c) Personal selling (d) Public relations. It includes tools for consumer promotion, trade promotion & business & sales force promotion. Sales promotion activities include special offers, displays, demonstrations, and other nonrecurring selling efforts that aren’t part of the ordinary routine. A. Contests B. Tags: Question 5 . There are many types of consumer promotions to boost sales and keep the customer coming back. University of California, Berkeley • BUS 122. Premiums are a very popular sales promotional activities that provide giveaways to consumers. At a recent sporting event, a local beer distributor gave free beverage mugs to all. Test bank Questions and Answers of Chapter 16: Sales Promotion ANSWER: (3) Cheap bargain. Which of the following refers to the practice of paying to have a product appear favorably in a TV show or movie? Coupons. Any sales promotion activity that you do keeping the end consumer in mind is known as consumer sales promotions. (b) personal selling. B) advice and counsel to management. potential customers, and sales promotion can be used to achieve this enthusiasm. The use of ____ would be suggested for manuf. Q5. Top Offers From www.couponupto.com All of the following are examples of consumer-oriented sales promotion activities EXCEPT: Trade shows Among major packaged goods companies, the greatest percentage of the promotional budget … A) sales promotion. Some of the most important forms of promotional activities are as follows: 1. SURVEY . Maria: Definition. Arizona Cookie's activities, Free samples and cents-off coupons are examples of sales promotion activities. An example would be offering 20% off on certain products to the customers. Next Question » Search Marketing Questions Here. It can eliminate idle cycles in some specific goods. Which of the following is a B2B sales promotion activity? (p. A delayed: Term. Q 4 Q 4. E) crowdsourcing Sales promotion is often used to motivate prospective consumers to try new products and services. Which of the following is an example of consumer-oriented sales promotion activity? Big discounts may be as old as the trade industry, but it’s an evergreen method of increasing sales volume. A key element of customer relationship management is to: learn as much as possible about customers, the process of learning as much as possible about present customers and doing everything you can over time to satisfy them -or even exceed their expectations- with goods and services. Companies use market researchers to develop consumer promotion ideas. Sales promotion examples are all around us. What is Consumer Sales Promotion? Definition. An activity and/or material that offers added value or incentive to resellers, salespersons, or consumers is: (a) advertising. Chapter 16 Personal Selling and Sales Promotion 1) Which of the following elements of the promotion mix involves making personal connections with customers for the purpose of making sales? Advertising C. Vending sales D. Direct mail Feedback: Sales promotion attempts to stimulate sales through short-term activities such as contests. The sector is characterised by products having . Consumer promotions are geared toward customer needs and wants. So basically, these are different tools with purpose of encouraging consumers, dealers as well as the company’s sales force. A name, symbol, or design (or combination of these) that identifies the goods or services of one seller or group of sellers and distinguishes them from those of competitors, A brand that has exclusive legal protection for both its brand name and its design, nonbranded products that sell below the price of national brands, have very basic packaging, and are backed with little or no advertising are called, The degree to which customers are satisfied, like the brand, and are committed to further purchases, presents an idea for a new product to potential customers to test their reactions, reduces the number of new-product ideas is a firm is working on at any one time so it can focus on the most promising, a theoretical model of what happens to sales and profits for a product class over time. It was totally sporadic and unplanned. Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service? Trade shows. The final selection of the consumer promotional tools needs to consider target audience, budget, competitive response and each tool’s purpose. Consumer Sales Promotion. Sales Promotion Techniques. C. Proponents of brand equity argue increased spending on sales promotion is coming at the expense of media advertising, and this is leading to decline in brand equity. Packaging 8. Personal selling and advertising are the two best known forms of promotion. Definition. is ineffective in reaching the B2B market. Achieving a need for stimuluation. Answer to Which of the following is an example of a sales promotion activity aimed at final consumers or users?a. A Delayd: Term. Coupons: The distribution of coupons is a common sales promotion tactic to encourage customer sales. Which of the following is NOT considered to be an objective associated with the use of sales promotions? Vending sales b. Q. Sales promotion consists of all those activities whose purpose is to supplement, to coordinate and to make sure more effective the efforts of the sale force, of the advertising department, and of distributors and to increase sales and otherwise stimulate consumers to take greater initiative in buying. JULIE: Definition. Public Relation 6. Try our expert-verified textbook solutions with step-by-step explanations. C) Advertising. Textbook publishers use a package strategy known as _____. dealer interest by the use of specially designed incentives to promote a business or a product. There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive activity, consumer response pattern, economic conditions, and the target group (consumers, traders, or sales force), etc. Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society “Marketing is the last step in the chain of commerce where a buyer exchanges cash for a seller’s good or service, or the activity of trying to bring this about. These activities include coupons and samples, displays, shows and exhibitions, demonstrations, and other selling efforts. 40. These tools are unique in their way and directed differently to these three groups. B) A segmented promotion. Coupons, Promo Codes 01-2021. Download our FREE Ebook 'Top 10 Best Sales Promotions of all Time' Which features 10 Case studies of Top Sales Promotions in Action. conducted by businesses to stimulate consumer purchasing. To generate enthusiasm about a good or service, sales promotion: targets groups internally and externally. Trade Promotion refers to marketing activities that are executed in retail between these two partners. Flash Sale. 230. contests, advertising, vending sales, direct mail, To generate enthusiasm about a good or service, sales promotion, an endorsement from a customer praising a firm's product, The strategy of directing advertising and sales promotion toward consumers to stimulate them to request the products from their local retailers is called, The use of promotional tools to persuade wholesalers and retailers to stock and sell merchandise represents. Samples, gifts, prizes, etc. 3. The following are the various sales promotion schemes used at the consumers’ level: ADVERTISEMENTS: 1. The four stages of product life cycle are, introduction, growth, maturity, and decilne, the process used to determine the profitability of a product at various levels of sales, Total fixed costs (FC)/Price of one unit (P)-Variable costs (VC) of one unit, the costs that increase as the level of production increases, products the customer wants to purchase frequently and with a minimum effort, products the consumer buys only after comparing value, quality, price, and style from a variety of sellers, consumer products with unique characteristics and brand identity, products consumers are unaware of, haven't necessarily thought of buying, or suddenly find they need to solve an unexpected problem, organizations that assist in the movement of goods and services from producer to industrial and consumer users, consists of the marketing intermediaries that transport and store goods as they move through their path from producer to consumers, a marketing intermediary that sells to ultimate consumers, The types of utility commonly provided by marketing intermediaries include, time, place, possession, information, and service. This preview shows page 65 - 67 out of 83 pages. Sales promotion helps in increasing sales in a short span of time. Consumer Sales Promotion: Definition and Purpose 6:00 Trade Sales Promotion and the Promotional Marketing Mix 5:03 Customer Relationship Management and Marketing Technology 5:49 a. A producer announced that on purchase of a particular product another product will be provided at less rate is (1) Discount (2) Quantity gift (3) Cheap bargain (4) Promotion mix (5) None of these View Answer / Hide Answer. Which of the following is an example of sales promotion? Increase the Sales . Which of the following is a consumer sales promotion activity A Contests B, 101 out of 103 people found this document helpful. d. 17. A delayed: Term. 30 seconds . Which Of The Following Is A Consumer Sales Promotion Activity? determining the blend of promotion methods is a strategy decision which is the responsibility of the _____. Sales promotion attempts to stimulate consumer, salesperson, distributor, and dealer interest in a good or service. This type of sales promotion is targeted at the end consumers. The Sales Promotion tools are directed towards Consumers (Consumer promotion tools), Dealers or middlemen (Trade promotion tools), and Sales force. B) guerrilla marketing. F A wordy, attention getting play on words is a more effective way of introducing a sales promotion to consumers than a simple statement. The main motive of consumer-oriented promotion is to increase sales directly by attracting new customers and wooing existing ones. Publicity 5. According to John F. Luick and Willian L. Ziegler, Sales promotion is an activity and/or material that acts as a direct inducement offering added value or incentive for the product, to resellers, sales persons or consumers.” It can be said that “sales promotion is any action or decision that will promote or help to promote sales. Often the publisher will combine highly complementary products such as a new textbook and access code for online software that students can use to test themselves on new concepts and principles. Which of the following is NOT a public relations activity? Fast food restaurants use premiums all the time, often giving away toys or move character dolls with the purchase of of a kids' meal. View answer. Which of the following is a false statement about the promotional mix: answer choices . This is an example of: Sales promotion is a promotional tool that stimulates consumer purchasing and. This activity contains 28 questions. primary and secondary; linear and non-linear; associative and non-associative; central- and peripheral-route; None of the above. Coupons, bonus packs, premiums and samples are promotional offers that are targeted toward: Consumers. Rapid growth: A decade ago, ad-to-sales promotion ratio was about 40:60, now is like 25:75 & growing. Advertising and Sales Promotion. 3. d. All of the options listed. _____ media can give 24 hour exposure to the public eye. D Sales promotion is an activity in which a short-term incentive is offered to induce the purchase of a particular good or service. Sales promotion is supplementary to personal selling and advertising because it makes the two activities more effective. Which of the following is a consumer sales promotion activity? Consumer promotions (often referred to as sales promotions) work by driving demand for a product or service, typically offering something to the consumer, such as a discount, a premium (free gift) and more. Nakita: Definition. B. On the other hand, sales promotion is only a part of it. Many companies use sales promotion strategies to produce a short-term increase in sales. Most of the sales promotional dollars are spent on consumer-oriented promotions. Chip Off The Old Block is a new chocolate chip cookie created by the Arizona Cookie, Company. B. Decoding A channel A relationship A receiver Decoding A channel A receiver (a source, a message and the process of encoding are the three … Other Forms of Promotion. (c) publicity. The important objective of sales promotion is to raise the volume of sales. Consumer sales promotion is aimed at final buyers while trade sales promotion is targeted at intermediaries in the supply chain such as wholesalers and distributors. PDF | On Mar 15, 2019, B. Karthi Keyan and others published Impact of Sales Promotion Techniques on Consumers towards FMCG | Find, read and cite all the research you need on ResearchGate Consumers who take part in sales promotions receive utilitarian, or functional, benefits. Which of the following statements is true about sales promotion programs? using specialist magazines to advertise the product. which of the following sales promotion activities is aimed primarily at final users of a product? 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