Which of the following is most likely a characteristic of firms that adopt a reactive approach toward the marketing environment? by ms_ochoa. 7. Which of the following is not a characteristic of marketing plan? he acceptance of the idea that _____is/are an instrument for social action is the fundamental concept of U.S. corporations. Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices. In this case, Wild Plus engaged in: The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message. will appear. Select one: O a. advertising O b. a large number of entry barriers o ca significant number of sellers O d. product differentiation It is perplexing. Before publishing your Essay on this site, please read the following pages: 1. Which of the following is part of defining the sales goal of a company? Its employees handcraft products that are then marketed by a professional team. Appeal to the right audience. a. non-price competition, such as advertising and promotions b. perfectly elastic demand curves for individual firms Daily b. The advertising information which comes from a company, organisation or association, also contains the company’s logo, address, and telephone, e-mail, etc., which are identified as part of the message. E) A client's presence is not required for rendering a … Easy to remember. 0. And it is a science because it is rule-based. Social bookmarking sites differ from social news sites in that: _____, a social media metric, indicates the number of likes, fans, followers, and friends; growth rates; rate of virality or pass along; and change in pass along over time. _____ are independent and not associated with the marketing efforts of any particular company or brand. Which of the following is not a characteristic of oligopoly firms? It uses Facebook to promote its products. This is another aspect of controlling. She also frequently reviews products and services and posts her reviews on local restaurants on review sites. Add your answer and earn points. Pioneering advertising is heavily used during the _____ of the product life cycle. Which of the following statements is the objective of public relations? Representatives from both the organizations meet several times and arrive at decisions regarding the duration, length, and frequency. Answer: E Page: 17-18 25._____ is a system of marketing by which organizations communicate directly with target customers to generate a response and/or a transaction. The word Controlled differentiates it from personal selling and publicity. Which executional style of advertising does Magnira use? The four unique characteristics of services were widely accepted among scholars and marketers. Which of the following is a characteristic of mass marketing? A sales manager at Guilden Corporation, a manufacturer of consumer durable goods, instructed his new salesperson, Rita, to sell five flat screen televisions per week. Review sites lack the scope for two-way interaction between marketers and consumers. It should come from a publicly functioning and registered body. Our mission is to provide an online platform to help students to discuss anything and everything about Essay. Appeal to the right audience. Which of the following is not a characteristic of monopolistic competition? a. These can be short or long-term objectives, so it is important to measure the relevant factors. Immediate feedback and capability to close sales. B. Non-paid form of promotion. Which of the following is(are) characteristic of the marketing strategy that would be appropriate for a firm like Otis Elevator, which sells installations in the business market? Which of the following is a characteristic of services marketing? _____ is the ultimate goal of a new trend in marketing that focuses on understanding consumers as individuals instead of as part of a group. Which of the following is a difference between pioneering advertising and competitive advertising? Focused. A firm that displays characteristics of relationship marketing is forward thinking and puts the customer at the centre of its thought process. Direct marketing also provides privacy —the direct marketers offer and strategy are not visible to competitors. Anybody or everybody cannot come out with an advertised message. A. Which of the following is a characteristic of advertising as a form of promotion? While every digital marketing campaign is different, the reality is that most are built on common fundamentals and key elements. We help people pass any competitive exam. Rick purchases 20 color printers for his office from Kriyoto during this sale. It involves both efficiency and effectiveness: Efficiency refers to the ratio of benefits from advertising to its cost; Effectiveness refers to the achievement of goals. E. Makes use of non-traditional media. Which of the following is NOT a component of the marketing mix? Which one of the following is not a characteristic of the target markets in B2B marketing? The main aim of the advertisement is to attract the customer and create an urge to possess that product. Which of the following is a characteristic of the affordable method of establishing a marketing communications budget? Glenda, a sales representative for Revo Appliances Inc., had to deliver a presentation on her company's latest offering: an innovative food processor. Given this information, which of the following advertising appeals is used by Duski? Achievements and Criticism of Third Five Year Plan (1961-66) in India, Difference between Pull Strategy and Push Strategy of Marketing, Essay on Leadership: Introduction, Functions, Types, Features and Importance. Meaning of Direct Marketing 2. However, the increased use of facebook, blogs, and twitter has converted advertising from monologue to dialogue. Which of the following statements is a characteristic of sales promotion? Value communication. Paid for: “Paid for” is pretty straightforward. As a social media user, Monette would best be characterized as a _____. Answer: A So what are the characteristics of an effective advertising campaign? Welcome to Shareyouressays.com! A door-to-door salesperson or a reporter who takes personal interest in giving publicity to a product of service may at times indulge in an uncontrolled exercise of his imagination. Which of the following statements is a characteristic of negotiation? He informed her that, in addition to this, she was also expected to identify ten potential customers. Trust is key. C. The sponsor or advertiser is not identified. According to SWOT analysis, which of the following is a characteristic of a company's weaknesses? Personal selling is not required when buyers are well informed and geographically dispersed. There is involvement of Mass Media in advertising. This prevents the audience from getting a misleading idea about the ad or its contents. A. A) It should provide a strategy. It is a systematic-process that follows a step-by-step procedure. a. Larger customer base than other markets Derivative demand Negotiated sales Complex and expensive products 2. A)maintaining and building trust with the customer B)developing and establishing a relationship with the customer C)increasing company profits through sales D)increasing company profits using a pricing strategy LinkedIn is designed to be multimedia-rich rather than information-rich. A) External factors that come from unfavorable trends or developments that lead to deteriorating revenues or profits. To avail the cash refund, he needs to fill out a form provided by Kriyoto and email proof of purchase along with the form. Which of the following statements is true of advertising in social media? 8. Which of the following statements is true of traditional selling? Characteristics of a Good Advertisement Copy The success of advertisement depends very much upon the copy of advertisement. Aggressive selling (also known as offensive selling) refers to the various sales efforts made aggressively or vigorously by a manufacturer to obtain increased volume of sales for his product. B. Repetition is used within the ad/offer. So what are the characteristics of an effective advertising campaign? Most of the big firms have made use of them to talk with the consumers. Bag TV, a commercial television broadcast network, uses billboards, television, magazines, and newspaper advertising to create awareness about upcoming shows and to inform viewers about the new episodes of its existing shows. 2 years ago. 5. Which of the following processes is used in social media monitoring? 1. As a good salesperson, how should Glenda respond to this situation? Salespeople selling in foreign markets should tailor their presentations and closing styles to each market. In services marketing, a service provider is the product. a. While every digital marketing campaign is different, the reality is that most are built on common fundamentals and key elements. A) They develop strategies to change the marketing environment. D. Purchase action is immediate. _____ refers to communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. It is a systematic-process that follows a step-by-step procedure. If an advertiser wants to enhance the sales of a specific good or service, institutional advertising should be used. Draws attention. Which of the following is true of the philosophy of wide sharing in decision making prevalent in the United States? A _____ requires a manufacturer to focus its promotional efforts on end consumers or opinion leaders. Each of those transactions needed a salesperson. Legally, a sponsor must identify herself as the sponsor of an ad. Fournotts Corp., an electronic equipment manufacturer, collects data about its customers through customer interactions. Advertising is used for cumulative effect over time to build image, awareness, loyalty, and benefit recall. The firm will personalise offers, and stay in regular contact with their customers. Thus, there are a lot more college marketing graduates going into B2B companies than in B2C, which is reason enough to spend some time studying the subject. D. Purchase action is immediate. Characteristics Of Advertising. A trade allowance is a price reduction offered by retailers to customers who are buying homogeneous shopping goods. People who think advertising is an art say that the basic purpose of advertising is persuasion and “persuasion is not a science, but an art” But the other school led by Hopkins has more appeal to managers, sets up advertising as something that can be controllable, capable of rationalization and objective management, and ultimately freed from risk. Which of the following is a characteristic of monopolistic competition? 8. In the following, we will go into the most relevant characteristics of services. Short and sweet. Relates to the brand. In this case, which of the following strategies should be adopted by Threads Inc.? C) They take aggressive actions to affect the marketing environment. “Persuasive”stands to reason as part of the definition of advertising. C. The sponsor or advertiser is not identifiedD. While this definition implies a systematic approach to marketing, marketing research is often performed as a reaction to a problem that occurs. D. Inseparability ANSWER: B. Second, it makes good sense for a sponsor to identify herself in the ad. О. Often PR departments produce events that will be covered by the news media and thus receive space or time. What Are the Characteristics of Marketing Channels?. Few firms B. Homogeneous products C. Easy entry and exit D. Strategic dependence Which of the following is NOT a characteristic of monopolistic competition A. Which of the following statements is a difference between paid media and earned media? Published by Experts, The Revolutionary Movement in India – Essay, 9 Problems Faced by Iron and Steel Industry in India. Philip Kotler and a large band of academia also think that it is rational in its assumptions about human behaviour and strongly positivist in its epistemology. Advertising is a mix of three elements. In fact, the BLS also states that 10 of the 20 fastest-growing jobs are within the healthcare field. Privacy Policy3. The field of services marketing was developed in the late 1970s in order to distinguish marketing of services from general marketing. Other. This is most likely an example of _____. A) fixed annual budget B) suitable for long-range planning C) priority given to role of promotion as an investment D) calculated to reflect what the company can spare for marketing … Which of the following is a characteristic of advertising as a form of promotion? The marketing plan should focus on strategies and for the first year, goals and strategies should be projected _____. A reasonable person might perceive the “article” as having been written by a reporter who had investigated weight-loss programmes and decided to objectively discuss this particular one. Which of the following is a characteristic of customer-driven marketing? It announces a cash refund for corporate purchases in large quantities. It rewards these customers by giving them gift coupons and cash prizes. Participants need to design outfits for women. Which of the following implications does social media pose on marketers. 4. Draws attention. They do not include people talking to each other: first, talking is personal and advertising is non-personal; and second, there is no way to use people talking to each other for advertising-word-of-mouth is not an advertising medium, since you can’t control what is said. The series was given wide coverage in newspapers and on television after the channel promoted it, which created awareness about Wild Plus and led to a large viewership. Played 37 times. Which of the following statements is true of sales promotion? A. If the sponsor doesn’t, it is possible for the audience to believe the ad is for a competitor’s product, thus wasting all the time, creativity and money that went into making and placing the ad. Relationship selling is more often used in selling situations for consumer goods. D. Immediate feedback and capability to close sales. A) It is essentially tangible. A traditional marketing channel includes a … asked May 23, 2016 in Business by Synack A) They develop strategies to change the marketing environment. 7. D) Participants focus on an individual country market. it is long-term-oriented it focuses on market share it is customer-based it is information-intensive One-to-one marketing focuses less on the short-term gain of market share than on the long-term retention of its current customers. D) Customers know what they want. Content Guidelines 2. _____ are websites that allow consumers to post, read, rate, and comment on opinions regarding all kinds of products and services. This results in electronic word-of-mouth advertising. Weekly c. Monthly d. Quarterly 6. Which of the following is a characteristic of customer-driven marketing? There are other differences, too. Include a call to action. Which of the following statements is true of personal selling? Corporate blogs are easy to maintain because they do not require in-depth writing or monitoring of comments. The Focus Is On Delivery Time And Post-sale Service B. PR pieces are usually not so perceived. _____ is the element in the promotional mix that evaluates the public's attitudes, identifies issues that may elicit their concern, and executes programs to gain their understanding and acceptance. a. Educate the target. Include a call to action. These include newspapers, magazines, radio, television, billboards, transit cards, sandwich boards, skywriting, posters, anything that aids communicating in a non-personal way, ideas from one person or group to another person or group. E) Customers don't know what is possible. A) Companies understand customer needs even better than customers themselves do. Doodle uses social media as _____. Advertising doesn’t have that problem. Several messages from different sources bombard the senses of the receivers every hour. Consumers give their feedback. Which of the following is a characteristic of customer-driven marketing? Which of the following statements is true of executional styles for advertising? The drawback is that ads are clearly designed to extol the virtues of products and companies, and any ad is perceived by consumers as at least partly puffery. In the _____ of the product life cycle, the promotional strategy is to emphasize the product's differential advantage over the competition. Another form of controlling aspect is that the mass mediated advertising message has a certain length and format. A. World’s Largest Collection of Essays! These characteristics underpinned the case for services marketing and made services a field of marketing that was distinct from the marketing of products. That is why advertisers want to create unforgettable and easily memorable messages so that at least a part of the message is absorbed by the potentials, the message must catch the attention, create interest and desire and motivate to act. People who buy a competitor's product most or all of the time are price buyers. C) It should … Which of the following is a characteristic of mass marketing? 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